A colleague of mine in Washington D.C., Hallely Azulay, tweeted (@HalellyAzulay) a deceptively simple question this morning:

Sometimes U can reform a poor performer + sometimes U have 2 cut yr losses + start from scratch. How do *U* decide which way 2 go?

I've had the fortune (or misfortune) to come about my answer the hard way - through trial and error experience. Years ago, I was a training supervisor for two large call centers at Chadwick's of Boston. Our HR department was judged by how many people they hired, regardless of qualification, so we received lots of new hires who couldn't do the job. My department was judged by whether or not the people who graduated our new hire training program could do the job. I was the hatchet man who had to fire people who weren't going to make it. I hated that aspect of the job, so I learned how to ensure that the only time I fired someone was because it was the last resort and the right thing to do.

I start by asking three questions:

	Yes	No
Is the person aware of the desired performance?	See next question.	Make sure they know what is expected! It seems obvious, but until you confirm they know what is expected it's tough to hold someone accountable.
Is the person aware their performance needs to improve?	See next question.	Give them honest and direct feedback. I've seen a lot of passive aggressive managers try to dodge this one by dropping hints or venting about the person.
Is the person willing to perform at the desired level?	See next question.	Cut your losses. This isn't a good fit for you or them.

Now, it gets tricky. They know what to do, aren't doing it, but are willing to keep trying. Here's my general approach:

Step 1: The initial conversation.
Have a conversation with the person to strategize on to get their performance up to speed. The person ultimately has to take ownership, but make it clear you are there to help. Sometimes, the result of this conversation is the person decides the role isn't a good fit for them after all. It's a tough decision, but it's theirs.

Step 2: Let them fail.
If Step 1 doesn't work it's time to remove the safety net, the training wheels, or whatever else is propping up this person's performance. They need to be completely on their own and experience the struggle of trying to perform. Letting them fail generally results in the person deciding the role isn't right for them (again, their decision) or realizing what it truly takes to succeed. In rare cases, the person fails but doesn't have an epiphany, which means it's on to Step 3.

Step 3: Cut your losses.
This step is truly the hard part, but it needs to be done. You've given them every chance to succeed, but they've demonstrated they are not going to and are struggling to realize they can't. It's now time to make the decision for them and move them along.